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The Era of Chinese Multinationals

Competing for Global Dominance
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780128170601
Veröffentl:
2019
Seiten:
224
Autor:
Lourdes Casanova
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:

Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.
PART I: Speed - Chinese Multinationals Conquering the World 1. Chinese Firms Take the Helm 2. Chinese Firms Venturing Abroad 3. A Heavyweight on the Global Scene 4. Forty Years of Opening Up: Policy Support and Chinese OFDI Expansion 5. ICBC: The Global Bank

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