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Understanding Personalisation
ISBN-13:
9780081019887
Veröffentl:
2022
Seiten:
282
Autor:
Iryna Kuksa
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.
PART 1 Personalisation: expectations, challenges and reality 1. The contemporary phenomenon of personalisation 2. Personalising consumption or consuming personalisation 3. The ethical dilemma of personalisation
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