Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates.* An authoritative reference written and edited by acknowledged experts and founders of the field * Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research* Full-color presentation throughout with carefully selected illustrations to highlight key concepts

Editor in Chief: Paul W. Glimcher, New York UniversityAssociate Editors: Colin Camerer, CalTechErnst Fehr, University of ZurichRuss Poldrak, UCLAWolfram Schultz: Dopamine and DecisionCamillo Padua-Schioppa and John Assad: Coding Reward Value in the Orbitofrontal CortexRuss Poldrak and Craig Fox: Prospect Theory, Decision and RiskBrian Knutson and Maricio Delgado: Neural Representations of ValueElke Weber: Neural Representations of Risk and Risk AversionDavid Laibson: Decisions in Time: Temporal DiscountingGeorge Loewenstein and Jon Cohen: Multiple-Selves Approaches to the Study of DecisionPaul Glimcher: A Generalized Theory of Neural DecisionElizabeth Phelps: Fear, Emotion and DecisionMichael Platt: The Neurobiology of Social Decision in Non-Human PrimatesRead Montague: 2-person games and decisionKevin McCabe and Vernon Smith: Cooperation and Social Decision MakingErnst Fehr: Social Decision making, Trust and Inequity AversionAldo Rustichini and Andrew Caplin: Axiomatic Approaches to NeuroeconomicsColin Camerer: Games and Decision, a Neurocognitive Approach