Which Ad Pulled Best?: 20 Case Histories on How to Write and Design Ads That Work

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This tenth edition of Which Ad Pulled Best? is a brief workbook that serves as a supplement for the marketing and advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best.

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Autor: Scott C. Purvis
ISBN-13 :: 9780078112072
ISBN: 0078112079
Verlag: MCGRAW HILL BOOK CO
Gewicht: 209g
Seiten: 86
Sprache: Englisch
Auflage 00010
Sonstiges: Taschenbuch, 277x201x4 mm
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