Strategic Management

Irwin Management
Planning for Domestic & Global Competition
 Buch
Besorgungstitel  |
 Lieferzeit: 3-5 Tage  
294,00 €

Alle Preise inkl. MwSt.
| zzgl. Versand
 
4

PART ONE: Overview of Strategic Management

Chapter 1: Strategic Management

PART TWO: Strategy Formulation

Chapter 2: Company Mission

Chapter 3: Corporate Social Responsibility and Business Ethics

Chapter 4: The External Environment

Chapter 5: The Global Environment

Chapter 6: Internal Analysis

Chapter 7: Long-Term Objectives and Strategies

Chapter 8: Business Strategy

Chapter 9: Multibusiness Strategy

PART THREE: Strategy Implementation, Control, and Innovation

Chapter 10: Implementation

Chapter 11: Organizational Structure

Chapter 12: Leadership and Culture

Chapter 13: Strategic Control

Chapter 14: Innovation and Entrepreneurship

PART FOUR: Cases

SHORT CASES

1. Bristol Myers Squibb's Growth

2. Competing for NYs Best Lobster Roll

3. J.C. Penny's Uncertain Turnaround

4. Livestrong: Cycling Around Lance Armstrong

5. Southern New Hampshire University

6. WalMart Online: What to do about Amazon.com

7. Wells Fargo's Remarkable Ascent

8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage

TRADITIONAL CASES:

9. Absolute Vodka

10. Amazon.com: Retailing Giant to High Tech Player?

11. Apple vs. Samsung: IP & Smartphone Patent Wars

12. APEI (A) and APEI (B)

13. Apollo Group: Univ. of Phoenix

14. Barnes & Noble, Inc.

15. Blue Nile Diamond

16. BMW of N. Amr: Dream It! Build It! Drive It!

17. Cargill

18. Chipotle

19. Delta Airlines and the Trainer Refinery

20. Global Oil & Gas Industry

21. Good Hotel

22. Google Acquisition of Motorola Mobily

23. Lagunitas Brewing Co.

24. Leica Camera: A "Boutique" Firm Faces a World

25. Louis Vuitton

26. Movie Exhibition Industry 2013

27. Netflix (A): The Rebranding and Price Increase Debacle

28. Netflix (B): A Strategic Pivot of Mythic Proportion

29. Volvo &Geely

30. Yahoo: Marissa Mayer's Challenge


3
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street -in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.
Autor: John A. Pearce, Richard B. Robinson
Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.

 

Rezensionen

Autor: John A. Pearce
ISBN-13 :: 9780077862510
ISBN: 0077862511
Erscheinungsjahr: 06.03.2014
Verlag: McGraw-Hill Education - Europe
Gewicht: 1768g
Seiten: 880
Sprache: Englisch
Auflage 14 ed
Sonstiges: Buch, 213x262x36 mm, illustrations
Google Plus
Powered by Inooga