Business Driven Technology

Irwin Management Info Systems
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Unit 1Chapter 1: Business Driven TechnologyChapter 2: Identifying Competitive Advantages Chapter 3: Strategic Initiatives for Implementing Competitive AdvantagesChapter 4: Measuring the Success of Strategic InitiativesChapter 5: Organisational Structures that Support Strategic InitiativesUnit 2Chapter 6: Valuing Organisational InformationChapter 7: Storing Organisational Information -DatabasesChapter 8: Accessing Organisational Information -Data WarehouseUnit 3Chapter 9: Enabling the Organisation -Decision MakingChapter 10: Extending the Organisation -Supply Chain ManagementChapter 11: Building a Customer-Centric Organisation -Customer Relationship ManagementChapter 12: Integrating the Organisation from End to End -Enterprise Resource PlanningUnit 4Chapter 13: Creating Innovative OrganisationsChapter 14: EBusinessChapter 15: Creating Collaborative PartnershipsChapter 16: Integrating Wireless Technology in BusinessUnit 5Chapter 17: Developing Software to Streamline OperationsChapter 18: Methodologies for Supporting Agile OrganisationsChapter 19: Managing Organisational ProjectsChapter 20: Developing a 21st Century Organization
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses the business needs and then addresses the technology that supports those needs.
Autor: Paige Baltzan
Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

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Autor: Paige Baltzan
ISBN-13 :: 9780073376905
ISBN: 0073376906
Erscheinungsjahr: 16.01.2014
Verlag: McGraw-Hill Education - Europe
Gewicht: 1528g
Seiten: 624
Sprache: Englisch
Auflage 6 ed
Sonstiges: Buch, 286x227x28 mm, illustrations
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