Presents principles of microeconomics. This title introduces a fully-integrated software system called DiscoverEcon and videos that teach economic concepts in a fun and engaging way.

PART ONE: An Introduction to Economics and the Economy 1 The Nature and Method of Economics 2 The Economizing Problem 3 Individual Markets: Demand and Supply 3W Applications and Extensions of Supply and Demand Analysis 4 The Market System 5 The U.S. Economy: Private and Public Sectors 6 The United States in the Global Economy PART TWO: Microeconomics of Product Markets 7 Elasticity of Demand and Supply 8 Consumer Behavior and Utility Maximization 9 The Costs of Production 10 Pure Competition 11 Pure Monopoly 12 Monopolistic Competition and Oligopoly 13 Technology, R&D, and Efficiency PART THREE: Microeconomics of Resource Markets 14 The Demand for Resources 15 Wage Determination 16 Rent, Interest, and Profit PART FOUR: Microeconomics of Government 17 Government and Market Failure 18 Public Choice Theory and the Economics of Taxation PART FIVE: Microeconomic Issues and Policies 19 Antitrust Policy and Regulation 20 Agriculture: Economics and Policy 21 Income Inequality and Poverty 22 Labor Market Institutions and Issues: Unionism, Discrimination, Immigration 23 The Economics of Health Care PART SIX: International Economics and the World Economy 24 International Trade 25 Exchange Rates, the Balance of Payments, and Trade Deficits 40W Transition Economies: Russia and China