Annual Editions: Internet and Business 01/02
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ISBN-13:
9780072396249
Veröffentl:
2001
Erscheinungsdatum:
01.03.2001
Seiten:
238
Autor:
Robert W. Price
Serie:
Annual Editions S
Sprache:
Englisch
Beschreibung:
This Annual Editions reader is a compilation of current, carefully selected articles from Business Week. These selections provide effective and useful perspectives on today's important topics concerning the Internet and business. Annual Editions titles are supported by the student Web site Dushkin Online (dushkin.com/online).
Unit 1. Surviving the E-Business Tidal Wave. Unit 2. Deciding on E-Business Models and Strategies. Unit 3. Integrating the Value Chain with Web Technologies. Unit 4. Creating Marketing and Branding Strategies in the New Economy. Unit 5. Building Communities and Enhancing Consumer Experiences. Unit 6. Global and Reaching Out Through the Net. Unit 7. Anticipating What's Next in Solutions and Technologies.
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