The Sponsorship Seeker’s Toolkit
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ISBN-13:
9780071825795
Veröffentl:
2014
Erscheinungsdatum:
15.05.2014
Seiten:
320
Autor:
Kim Skildum-Reid
Gewicht:
554 g
Format:
236x190x20 mm
Sprache:
Englisch
Beschreibung:
The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition.
Foreword by Karen Earl ix Foreword by Steven Wood Schmader xiHow to Use This Book xiiiAcknowledgments xviiPart 1 PlanningChapter 1 Internal Planning 3Chapter 2 Marketing Plan 23Chapter 3 Implementing the Marketing Plan 61Part 2 SalesChapter 4 Understand What You Have to Offer 81Chapter 5 Creating a Hit List 93Chapter 6 Creating the Offer 111Chapter 7 Proposals 127Chapter 8 Sales Process 159Chapter 9 Special Considerations for Nonprofit Organizations 173Chapter 10 Negotiation 181Part 3 ServicingChapter 11 Sponsorship Planning and Management 193Chapter 12 Leverage 201Chapter 13 Sponsorship Measurement 215Chapter 14 Renewals and Exits 223Conclusion 227Part 4 AppendicesAppendix 1 Glossary 231Appendix 2 Resources 243Appendix 3 Sponsorship Agreement Pro Forma 255Index 281
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