Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital Roi with Idirect and Ibranding Imperatives

 Buch
Besorgungstitel | Lieferzeit:3-5 Tage I
ISBN-13:
9780071638029
Einband:
Buch
Erscheinungsdatum:
01.10.2009
Seiten:
238
Autor:
Stan Rapp
Gewicht:
508 g
Format:
237x161x23 mm
Sprache:
Englisch
Beschreibung:

Foreword Rick Milenthal, CEO, Engauge What Is iDirect Marketing? Introduction Stan Rapp, Chairman, Engauge Chapter 1: Time for Marketing to Really Get Direct about Creating ValueJohn Greco, President and CEO, Direct Marketing Association Chapter 2: Perplexing New Realities Marketers Face Today Richard Cross, CEO, Cross World Network and Coauthor of Customer Bonding Chapter 3: Media Allocation for a Mass Networking Era Don Schultz, Ph.D., Professor Emeritus-in-Service of Integrated Marketing Communication, Northwestern University Chapter 4: Direct Goes Emotional with New iDTV Advertising Lucas Donat, CEO, Donat/Wald, a Pioneering iDTV Agency Chapter 5: More Sales, Less Cost: Optimizing Each Consumer Engagement Michael Caccavale, Founder and CEO, Pluris Marketing Chapter 6: SEM and SEO: Core Drivers of iDirect Success David Hughes, CEO, The Search Agency Chapter 7: Mobile: Holding iDirect in the Palm of Your Customer's Hand Michael Becker, Cofounder and Vice President Mobile Strategies of iLoop Mobile; Coauthor Web Marketing All-in-One for Dummies, Contributing Author to Mobile Internet for Dummies, and Coeditor of the International Journal of Mobile Marketing Chapter 8: Using Psychology to Drive Digital Behavior Melissa Read, Ph.D.,Vice President of Research and Innovation, Engauge Chapter 9: E-Mail Life Support at Home and the OfficeJeanniey Mullen, Executive Chairwoman, E-Mail Experience Council (eec); Executive Vice President and Chief Marketing Officer, Zinio and VIVmag LLC; and Coauthor of Email Marketing: An Hour a Day Chapter 10: Conversation: What Matters Most for Marketers Now Joseph Jaffe, Author, Join the Conversation; President and Chief Interruptor, crayon Greg Verdino, Chief Strategy Officer of the Marketing Consultancy, crayon Chapter 11: iDirect Marketing at Best Buy for Business Janet Rubio, Chief Insights Officer, Engauge Chapter 12: iBrands: The New Face of the ConsumerMichael McCathren, Conversation Catalyst, Chick-fil-A, Inc. Chapter 13: The Keys to iDirect Marketing Success Tim Suther, Senior Vice President, Global Multichannel Marketing Services, Acxiom AppendixIndexMeet the AuthorsAbout DMAAbout EngaugeAbout Stan Rapp
Attract New Customers and Exceed Revenue Goalswith iDirect Marketing!

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