Think Like Your Customer

A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy
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"Even after thirty-five years in this business, I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customers think."--Bill Zeitler, senior vice president and group executive, Systems and Technology Group, IBM Corporation
Autor: Bill Stinnett
Bill Stinnett is the president of Sales Excellence, Inc. and is a highly sought-after speaker, trainer, and consultant in marketing, sales, and business profitability. His clients include General Electric, Microsoft, Verizon, EDS, and American Express.

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Autor: Bill Stinnett
ISBN-13 :: 9780071441889
ISBN: 0071441883
Verlag: McGraw-Hill Professional
Gewicht: 397g
Seiten: 261
Sprache: Englisch
Sonstiges: Taschenbuch, 230xx mm, w. graphs.
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