Positioning
The battle for your mind. How to be seen and heard in the overcrowded marketplace
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ISBN-13:
9780071373586
Veröffentl:
2001
Erscheinungsdatum:
01.01.2001
Seiten:
213
Autor:
Al Ries
Gewicht:
241 g
Format:
203x136x12 mm
Sprache:
Englisch
Beschreibung:
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Chapter 1. What Positioning Is All About.
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