Includes vital industry information, Internet strategies, and more

The 1995 publication of the first edition of The Ultimate Guide to Sport Event Management and Marketing was kicked off with nothing less than an industry event: A huge gala for the book that was widely covered by the media. Oprah Winfrey delivered the keynote address to a roomful of industr heavyweights, the media and friends of the authors. This event helped to launch the book, and also overcome it's weak package. The second edition affords us the opportunity to repackage and streamline the book so that it is more appropriate for the trade channel. The plan calls for a serious revamping of the enitre package. By eliminating 100 pages and much of the less exciting, academic sections, and by adding fresh material outlined above, we will be creating a much better trade package and a stronger book. Given Stedman Graham's media presence, we have a chance to create a market leading title that is likely to receive a great deal of media attention. Sports marketers, industry insiders, and would-be sports marketers will all be potential buers of this book. Since sports marketing is often heralded as one of the mos glamorous of marketing professions, the new packaging should help us to produce a book with far wider appeal than the first one. Graham is well known both in and out of the sports world, which will help us secure numerous broadcast appearances.

Part I: The Role and Scope of Sport Events.