Frictionless
Why the Future of Everything Will Be Fast, Fluid, and Made Just for You
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ISBN-13:
9780062893673
Veröffentl:
2020
Erscheinungsdatum:
23.06.2020
Seiten:
288
Autor:
Christiane Lemieux
Gewicht:
386 g
Format:
231x152x30 mm
Sprache:
Englisch
Beschreibung:
Serial entrepreneur Christiane Lemieux describes the new rules of entrepreneurship and business, arguing that visionary startups leverage the concept of "frictionless" to beat their competitors. Based on interviews with dozens of startup founders, experts and scholars on entrepreneurship, Frictionless provides readers with a wide-ranging education in starting companies that thrive in the world of frictionless commerce-made possible by new technologies, a new mindset, and new demands from Millennial consumers. Working with bestselling author and journalist Duff McDonald, Lemieux also shares her own story-lessons learned, failures absorbed-at the helm of DwellStudio (which was acquired by Wayfair) and her latest venture, The Inside.
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