Change by Design, Revised and Updated
How Design Thinking Transforms Organizations and Inspires Innovation
Hardcover
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ISBN-13:
9780062856623
Veröffentl:
2019
Einband:
Hardcover
Erscheinungsdatum:
01.05.2019
Seiten:
294
Autor:
Tim Brown
Gewicht:
457 g
Format:
236x161x30 mm
Sprache:
Englisch
Beschreibung:
The subject of ?design thinking? is the rage at business schools, throughout corporations, and increasingly in the popular press?due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
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