Competing Against Luck
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ISBN-13:
9780062435613
Veröffentl:
2016
Erscheinungsdatum:
04.10.2016
Seiten:
262
Autor:
Clayton M. Christensen
Gewicht:
478 g
Format:
236x159x27 mm
Sprache:
Englisch
Beschreibung:
How do leaders know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of chance? The foremost authority on innovation and growth, Harvard Business School professor Clayton Christensen and his coauthors Taddy Hall, Karen Dillon, and David S. Duncan have the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruption?a way to predict how competitors will respond to different types of innovation. In this book he examines the other side of the puzzle: what causes growth, and how to create it.
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