Beschreibung:
This lively book argues that in the development process, communication is everything. The authors, world experts in this field as teachers, practitioners and theorists, argue that Communication for Development is a creative and innovative way of thinking that can permeate the overall approach to any development initiative. They illustrate their argument with vivid case studies and tools for the reader, drawing on the stories of individual project leaders who have championed development for communication, and using a range of situations to show the different possibilities in various contexts.Free from jargon, and keeping a close look at how development is actually being implemented at ground level, this book is an important contribution to development studies not just for students but also for development practitioners and policy makers.
Argues that Communication for Development is a creative way of thinking that can permeate the overall approach to any development initiative. This work draws on the stories of individual project leaders who have championed development for communication, and uses a range of situations to show the different possibilities in various contexts.
AcknowledgmentsIntroductionAbout this book1. Communication for development: Setting the scenePart I: What We Know2. The meaning of Another Development3. Planners and searchers: Two ways of doing development4. Why communicators can't communicatePart II: What We Learned5. Working in the grey zone6. Early champions: Uncovering principles7. New activists: Principles that travel8. The forgotten contextPart III: What We Can Do Differently9. Training and negotiating in the grey zone: A collection of touchstones10. Searching and listening: Good development breeds good communicationPostscript: Cultivating common sense on the farmReferences