For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.

Inside the street-style, sexuality & sartorial codes of today's South Asian youth

List of ImagesList of PlatesContributor NotesAcknowledgementsStyle, Fashion and Media in South Asian Youth Cultures - Lipi Begum, Rohit K. Dasgupta and Reina Lewis1. Street Style vs. Style on the Street?: Two Interpretations of Indian Street Fashion - Arti Sandhu2. Style-ish Girls and Local Boys: Young Women and Fashion in Chennai - Sneha Krishnan3. Rituparno Ghosh, Sartorial Codes and the Queer Bengali Youth - Rohit K. Dasgupta and Kaustav Bakshi4. In/Visible Space: Re?ections on the Realm of Dimensional Affect, Space and the Queer Racialised Self - Raisa Kabir in conversation with Lipi Begum and Rohit K. Dasgupta5. Faces of Subversion: Queer Looks of India - Sunil Gupta and Charan Singh6. Designing for 'Zippies' and the Madness of Bhootsavaar: On Commercially In?ected Artistic Nationalism and Branded 'Subcultures' - Tereza Kuldova7. Trouser Wearing Women: Changing Landscape of Fashion among Free Trade Zone Factory Workers and Contemporary Political Tensions in Sri Lanka - Sandya Hewamanne8. Changing Fashions of Bhutanese Youth: Impacts on Cultural and Individual Identity - Paul Strickland9. Matching Clothes and Matching Couples: The Role of Dress in Arranged Marriages in Kathmandu - Sarah Shepherd-Manandhar10. 'Of Course It's Beautiful, but I can't Wear It!': Constructions of Hindu Style among Young Hindustani Women in Amsterdam - Priya Swamy11. Bras are not for Burning: The Bra and Young Urban Women in Delhi and Bombay - Lipi BegumIndex