This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.

PrefaceChapter 1: The Presidential Nominating Conventions and the American Dream: Narrative Unity and Political Division. Rachel HollowayChapter 2: Change in the Communication Demands of Spouses in the 2012 Nominating Convention, Gwen BrownChapter 3: Presidential Debates 2012, Ben VothChapter 4: "His to Lose": Strategic Keys to Challenging the Incumbent in 2012, Craig Allen SmithChapter 5: Political Advertising in the 2012 U.S. Presidential Election, John C. Tedesco & Scott W. DunnChapter 6: "Death by Taxes": A Post-mortem on Romney's Tax Return Apologia, Joseph M. Valenzano III & Jason A. EdwardsChapter 7: Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012, Jeffrey P. JonesChapter 8: The New Media Campaign of 2012, John Allen HendricksChapter 9: Explaining the Vote in the Election of 2008: Obama's Re-election, Henry C. Kenski & Kate M. KenskiIndexAbout the Contributors