Intended for scholars and professionals interested in cross- and multicultural research into the mechanisms of the social influnce process.

Contents: W. Wosinska, R.B. Cialdini, D.W. Barrett, Preface. Part I:Principles of Social Influence Across Cultures.J. Reykowski, Overview and Commentary. S.S. Iyengar, J. Brockner, Cultural Differences in Self and the Impact of Personal and Social Influence. R.B. Cialdini, W. Wosinska, D.W. Barrett, J. Butner, M. Górnik-Durose, The Differential Impact of Two Social Influence Principles on Individualists and Collectivists in Poland and the United States. E.R. Spangenberg, A.G. Greenwald, Self-Prophecy as a Behavior Modification Technique in the United States. P.A. Miller, J. Kozu, A.C. Davis, Social Influence, Empathy, and Prosocial Behavior in Cross-Cultural Perspective. M. Pietras, Social Influence Principles in Polish Advertising and Consumer Decision Making. M.W. Morris, J.M. Podolny, S. Ariel, Culture, Norms, and Obligations: Cross-National Differences in Patterns of Interpersonal Norms and Felt Obligations Toward Coworkers. S.E. Gutierres, C.M. Van Puymbroeck, Social Influence Factors in Euro-American and Mexican-American Women's Vulnerability to Misuse of Illicit Substances. Part II:Social Influence and Social Change Across Cultures.J. Reykowski, Overview and Commentary. A. Nowak, R.R. Vallacher, Societal Transition: Toward a Dynamical Model of Social Change. B. Wojciszke, The Consequences of Being an Influential Minority in the Context of Social Controversies in the Emerging Polish Democracy. E.W. Klinger, G. Bierbrauer, Acculturation and Conflict Regulation of Turkish Immigrants in Germany: A Social Influence Perspective. M. Kopp, Á. Skrabski, S. SzedmÁk, Socioeconomic Influences on Depression and Morbidity in the Hungarian Population in the Context of Postcommunist Modernization. M. Górnik-Durose, Mass-Mediated Influences on Patterns of Consumption in Polish Youth. Part III:Culture and Moral Perspective in the Social Influence Process.J. Reykowski, Overview and Commentary. D. Dolinski, M. Kofta, Stay Tuned: The Role of the Break in the Message on Attribution of Culpability. A.R. Pratkanis, Propaganda and Deliberative Persuasion: The Implications of Americanized Mass Media for Established and Emerging Democracies. M. Snyder, A.M. Omoto, Basic Research and Practical Problems: Volunteerism and the Psychology of Individual and Collective Action. R.K. Ohme, Social Influence in Media: Culture and Antismoking Advertising. M.J. Cody, J.S. Seiter, Compliance Principles in Retail Sales in the United States.