In times of recession, the library is more critical than ever forthose who want to start a business and need to do research, and
academic and public libraries are at the heart of a growing need
to research business questions. An "accidental business reference
librarian by trade," Ross explains how to provide quality reference
help on issues from marketing to finance--for business people,
students, and even business faculty. Honing in on fundamentals,
this practical guide
¿ Explains how to conduct the reference interview, with
tips for helping clients help themselves
¿ Identifies important business resources, both free and fee-based
¿ Offers chapters devoted to industry and market information; small-business needs;
international business research; investing and the stock market; and marketing and
demographics
A detailed bibliography functions as both a standing reference for desk use as well as a collection
development aid for building a core business collection. Including numerous illustrative case
studies, Making Sense of Business Reference takes the guesswork out of doing business
research.