Considers the effects of South Africa's hosting the 2010 FIFA World Cup. This book presents an interdisciplinary perspective on the probable consequences of the World Cup for the economy of South Africa and its cities, on infrastructure development, and on the projection of African culture and identity.

The road to Africa: South Africa's hosting of the 'African' World Cup; managing the alchemy of the 2010 Football World Cup; South Africa 2010: Initial dreams and sobering economic perspectives; mega-events as a response to poverty reduction: the 2010 World Cup and urban development; anticipating; venue selection and the 2010 World Cup: A case study of Cape Town; sport, mega-events and urban tourism: Exploring the patterns, constraints and prospects of the 2010 World Cup; The 2010 World Cup and the rural hinterland: Maximising advantage from mega-events; public viewing areas: Urban interventions in the context of mega-events; in the shadow of 2010: democracy and displacement in the Greater Ellis Park development project; urban dreams: The 2010 Football World Cup and expectations of benefit in Johannesburg; aiming for Africa: Durban, 2010 and notions of African urban identity; the offside rule: women's bodies in masculinised spaces; a world cup and the construction of African reality; synthesis.