The Winning Message
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ISBN-13:
9780521001915
Veröffentl:
2016
Einband:
Paperback
Erscheinungsdatum:
16.02.2016
Seiten:
198
Autor:
Adam F. Simon
Gewicht:
295 g
Format:
229x152x11 mm
Sprache:
Englisch
Beschreibung:
This study breaks new ground in investigating candidate behavior in American electoral campaigns.
List of figures; List of tables; Acknowledgments; 1. Introduction; 2. Dialogue: a standard for campaign discourse; 3. Understanding campaigns: background, theory, and methods; 4. The ventriloquist's hand: a game-theoretic model of campaigns; 5. Duck or Punch? Dialogue in a California Gubernatorial Election; 6. Dialogue and its effects in contemporary American elections; 7. Explaining and predicting the occurrence of dialogue; 8. Conclusion: toward more substantive campaign discourse; Appendix A. Analysis of the model of campaigns in mass elections; Appendix B. Experimental procedures; References; Index.
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