Hybridization of MNE Subsidiaries
The Automotive Sector in India
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ISBN-13:
9780230206694
Veröffentl:
2008
Erscheinungsdatum:
03.12.2008
Seiten:
302
Autor:
F. Becker-Ritterspach
Gewicht:
499 g
Format:
216x145x25 mm
Sprache:
Englisch
Beschreibung:
MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries.
A look at how and why the hybridization profiles of automobile subsidiaries in India differ, focusing on the transfer and adaptation of production models
List of Tables List of Figures Foreword; Arndt Sorge Preface and Acknowledgements List of Abbreviations PART I THEORETICAL FOUNDATIONS Introduction Transfer and Hybridization in MNEs Subsidiary Hybridization: Conceptual and Methodological Tools PART II EMPIRICAL RESULTS India's Business Context and the Automotive Sector The Case of Maruti-Suzuki India The Case of Fiat India The Case of Mercedes-Benz India The Case of Skoda Auto India Discussion Notes and References Bibliography Index
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