A nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "the speech of their lives" in 18 minutes or less. The more than 14,000 talks on TED.com have been viewedover 1 billion times and include those by such luminaries as Tony Robbins, Dan Pink, and Sheryl Sandberg.

Foreword by Richard St. John vAcknowledgments ixIntroduction Confessions of a TED Talk Addict 1Part IContentChapter 1 Choosing an Idea Worth Spreading 11Chapter 2 Organizing Your Talk 29Chapter 3 Telling Your Story 47Chapter 4 Crafting Your Catchphrase 75Chapter 5 Opening Your Talk 81Chapter 6 Transitioning Between Parts of Your Talk 95Chapter 7 Concluding Your Talk 103Part IIDeliveryChapter 8 Projecting Emotion 113Chapter 9 Enhancing Your Language 121Chapter 10 Adding Humor 131Chapter 11 Mastering Your Verbal Delivery 139Chapter 12 Managing Your Nonverbal Delivery 147Chapter 13 Moving Around the Stage 153Part IIIDesignChapter 14 Creating Inspiring Slides 161Chapter 15 Using Video Effectively 167Chapter 16 Using Props 171Chapter 17 Using a Lectern 175Chapter 18 Dressing for Success on Stage 181Part IVThe Journey to theStage and BeyondChapter 19 Getting Selected to Give a TED Talk 187Chapter 20 Preparing Without Fear 193Chapter 21 Being Introduced Effectively 197Chapter 22 Helping Your TED Video Go Viral 203Chapter 23 Stop Reading and Start Speaking 205Afterword by Simon Sinek 207Notes 213Index 221