DISCOVER YOUR CEO BRAND

DISCOVER YOUR CEO BRAND

McGraw-Hill Education Ltd
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236x161x29 mm
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Ride your personal brand to the highest level in your field!
Introduction1. Why You Need a Brand-and Why Your Brand Matters2. How Exceptional Leader Brands Are Built3. Your CEO Brand-The Story of You4. Brand Recognition-What Do People Say about You?5. Leveraging Your Brand to Drive Spectacular Results6. Personal Choices That Burnish Your Reputation7. Communicate Your Leadership Brand8. Social Media and Brand-What Today's CEO Must Know9. CEO Brand "Disaster Avoidance Kit"-Do No Harm10. Your Personal Brand Team-People Who Make You Look Good11. Ten Fast-Track Tips to Accelerate Brand Building12. Your Leadership Legacy-Writing History Today

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