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Introduction: Short and Simple - How 'Tweet' It IsPart 1: Understanding Twitter Chapter 1: The Method of this "Microblogging"Chapter 2: Planning to Incorporate Twitter Into Your BusinessChapter 3: Building The Best 'Tweet' Part 2: Establishing and Tweaking Your Twitter Presence Chapter 4: Joining Twitter and Getting StartedChapter 5: Sending Messages Chapter 6: Followers and FollowingChapter 7: Networking with TwitterChapter 8: Keeping the Tweet on KeyChapter 9: Keeping Tabs on the Twitterverse Chapter 10: Twenty-Five Business-ready uses for TwitterPart 3: Look, Listen, and Learn - Twitter Success Stories Chapter 11: Zappos (twitter.com/zappos) Chapter 12: Geni (twitter.com/geni) Chapter 13: DVD Verdict (twitter.com/dvdverdict) Chapter 14: Variety Magazine (twitter.com/VarietyMagazine) Chapter 15: Blu Kentucky Antiques (twitter.com/blukentucky) Chapter 16: SewOnline (twitter.com/sewonline) Chapter 17: The Tolkien Library (twitter.com/TolkienLibrary) Part 4: Advancing the Twitter Touch Chapter 19: Applying Elements of Viral Marketing Chapter 20: A Closer Look at the Need for EngagementChapter 21: Ten Microblogging Mistakes to Avoid Chapter 22: Tweeting Using Other Microblogging Methods (LinkedIn, Facebook, Digg)