Attract New Customers and Exceed Revenue Goalswith iDirect Marketing!

Foreword Rick Milenthal, CEO, Engauge What Is iDirect Marketing? Introduction Stan Rapp, Chairman, Engauge Chapter 1: Time for Marketing to Really Get Direct about Creating ValueJohn Greco, President and CEO, Direct Marketing Association Chapter 2: Perplexing New Realities Marketers Face Today Richard Cross, CEO, Cross World Network and Coauthor of Customer Bonding Chapter 3: Media Allocation for a Mass Networking Era Don Schultz, Ph.D., Professor Emeritus-in-Service of Integrated Marketing Communication, Northwestern University Chapter 4: Direct Goes Emotional with New iDTV Advertising Lucas Donat, CEO, Donat/Wald, a Pioneering iDTV Agency Chapter 5: More Sales, Less Cost: Optimizing Each Consumer Engagement Michael Caccavale, Founder and CEO, Pluris Marketing Chapter 6: SEM and SEO: Core Drivers of iDirect Success David Hughes, CEO, The Search Agency Chapter 7: Mobile: Holding iDirect in the Palm of Your Customer's Hand Michael Becker, Cofounder and Vice President Mobile Strategies of iLoop Mobile; Coauthor Web Marketing All-in-One for Dummies, Contributing Author to Mobile Internet for Dummies, and Coeditor of the International Journal of Mobile Marketing Chapter 8: Using Psychology to Drive Digital Behavior Melissa Read, Ph.D.,Vice President of Research and Innovation, Engauge Chapter 9: E-Mail Life Support at Home and the OfficeJeanniey Mullen, Executive Chairwoman, E-Mail Experience Council (eec); Executive Vice President and Chief Marketing Officer, Zinio and VIVmag LLC; and Coauthor of Email Marketing: An Hour a Day Chapter 10: Conversation: What Matters Most for Marketers Now Joseph Jaffe, Author, Join the Conversation; President and Chief Interruptor, crayon Greg Verdino, Chief Strategy Officer of the Marketing Consultancy, crayon Chapter 11: iDirect Marketing at Best Buy for Business Janet Rubio, Chief Insights Officer, Engauge Chapter 12: iBrands: The New Face of the ConsumerMichael McCathren, Conversation Catalyst, Chick-fil-A, Inc. Chapter 13: The Keys to iDirect Marketing Success Tim Suther, Senior Vice President, Global Multichannel Marketing Services, Acxiom AppendixIndexMeet the AuthorsAbout DMAAbout EngaugeAbout Stan Rapp